Mind Map

To help us understand the task in hand and get a better idea of what we were dealing with as a group in regards to the PS project, we decided to have a big group meeting and make a joint mind map.

This allowed us all to get involved in the process of determining what the magazine would include, look like, how it would be advertised, what connections we had, etc, because our various sets of skills were all of great use.

Below is the notes taken from the group brain storm session:

BRAINSTORM MEETING 19th JUNE 2011

CONTENT MIND MAP:

How to...:

Shop

Budget

Cook/Recipes - submissions?

Interviews

Transport

Music:

Festivals

Interviews

Reviews (Simon?)

What's On

Politics:

Submissions? (Jake Paget)

Articles:

Personal - we've tried it!

Top 10 Must haves

Picatsso!

Encourage others to submit

Places to eat:

Cheap

Takeaways

Top 10 Takeaways

Vouchers:

Eating

Nights out

Phone numbers:

List

Pregnancy advice

Suicide lines

Health

Artists:

Spotlights

Featured artists

Lessons:

List opportunities

Puzzles:

Sudoku?

Letters:

Agony aunt?

Venues:

Bar reviews (which are nice?!)

EG: Oceana, good student nights?

Gyms

Listings:

What's on

Sports

Fashion:

Customizing

Charity shopping

High Street vs Charity shops

Fashion shoots

LAYOUT/DESIGN MIND MAP:

BIG HARD NOW "spaced"

Shapes - modernist

Layout - grid

Fonts, no more than three

Sticker design

Typeface - hipster - too arty to suit demographic

Lot/Code/Didot - too scene, but nice

Fonts?

Graphical device

Logo - simple - modernist

Four columns?

Full pages of ads towards back

Spread out ads

Make relevant to content

Ad sizes:

1/8th, 1/4, 1/2, full

REMEMBER:

Good adverts seen around, jot them down for ours

ADVERTISING PS MAGAZINE MIND MAP:

Hype it!

Social networking - twitter, blog, facebook

Personal

Website hype - less is more

Viral

Sticker Simon's car

Bars - coasters/beer mats

GUERILLA ADVERTISING MIND MAP:

Personal distribution

Surveys

Fake money

Papier mache man

T-shirts

Bus stop advertising

Flyers/personal distribution

Stickers (free with mag?) - inserts

Stencil/chalk/pressure washing

Lee Nutbean!

LAUNCH MIND MAP:

Venue - quirky stuff like Photo Booth?

Chalk board/old console booth?

Ride - Lou Ramsey

View 2

White Rabbit

SU

Voodoo lounge

Live lounge

DJ's/BANDS:

Cosmo Jarvis

Dan Broadley

Two Spot Gobi

Mad Dog McCrae

Albanaza

(make t-shirts for them?)

On the day, distribute mags outside uni.