Thursday, 23 February 2012

Style Guide

With my experience as a graphic designer, it was obviously one of my main interests when it came to the production of the magazine. With so many graphic designers on the team, it was a good idea to develop a proper style guide so that everyone could go away and work on their own layouts, without straying too far from the overall design we'd established through common interest.


Mini Style Guide
Body text: Font size 9pt with 13pt leading. 
(The leading can be changed to anything down to 10.5 but that’s only if necessary really!)


Body Fonts: Times New Roman (Italic), American Typewriter and Prestige Elite Std
(The reason for all these fonts is so there’s flexibility if you need to compress word counts)


Header fonts: Bebas Neue, Didot, Times New Roman etc
Any enquiries towards design and layout, get in touch with Naomi, Stuart etc!

This was to help everyone on the team roughly maintain their style, however as the brand and the magazine develops further, I hope to expand this style guide into a structured, comprehensive booklet.

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